George Clarke Visits Tile Choice Stores
George Clarke the celebrity architect, TV presenter of several shows, including Ugly House to Lovely Home, Old House New Home and Amazing Spaces, which explores the extraordinary world of inspirational small builds, as well as being founder of TV production company Amazing Productions. George is the founder and chairman of the educational charity The Ministry of Building, Innovation + Education (MOBIE) which aims to inspire young people through innovation and creative thinking into the architecture , design and building industry by creating homes for 21st century living.
Since 2018, George Clarke has been the voice of the Tile Choice TV and radio campaigns across a number of stations. We chose to use George Clarke for the passion which he shows towards architecture, art and design and his desire to make this accessible to all.
In March 2019, George visited two of our Tile Choice stores, firstly our relocated Cannock store which boasts our latest shop layout which has been created to provide the customer with a more pleasurable shopping experience and to make it easier to visualize the look they want to create in the home. George was keen to hear the opinions of our staff on current trends and the most popular tile ranges amongst our customers, greys, patterns and polished ranges were highly ranked. He expressed his feelings on using larger porcelain tiles to create an impressive look in the home.
He then visited our Tile Choice Bilston store where we were holding a Trade Day, this meant George was able to speak with some our suppliers about the technology used in the innovative new products available in the industry. Many of our traders were keen to talk to him about design projects to draw on his expertise to gain ideas on how they can also create amazing spaces.
George’s wealth of experience in designing new homes, transforming existing houses or converting historic buildings is clear to see but what shines through is his passion for design and architecture, he spoke about a recent trip he made to Japan where he was stunned by the incredible architecture. The Midlands Air Ambulance Charity attended our trade day as our chosen charity, as a charitable man himself, George was interested to hear about the fantastic lifesaving missions which they undertake on a daily basis.
We believe that by having George Clarke as the voice of our advertising campaign our customers will be inspired to experiment with creative design to express their own personality throughout a project, whether it is transforming a kitchen or a large scale new build. George realises that the home is one of the most powerful forms of architecture which affects us all and we all have the possibility of experimenting with our own environment to improve the way we live and hopefully learn something along the way too.